After 12,000 straps sold and countless conversations with photographers, we've added the one feature you've been asking for: the ability to instantly go from strapped to strapless.

The Simple Truth About Camera Straps

Let's be honest about how we actually shoot. Sometimes you want a strap—walking through the city, hiking to a location, navigating a crowded event. Sometimes you don't—working on a tripod, shooting handheld at a table, handing your camera to someone else.

The traditional solution? Wrestling with split rings. If you've ever tried to remove a split ring with your fingernails while your subject waits, you know the frustration. If you've ever decided to just leave the strap on because removing it is too much hassle, you know the compromise.

Today, we're ending that compromise.

Our Journey to the Perfect Quick-Release

We've been working on this problem for two years. Our first attempts were... educational.

We tried ball-lock disconnects like the ones on keychains—too bulky, too industrial. We worked with suppliers known for tactical quick-releases—secure, yes, but they turned our minimalist strap into something that belonged on a rifle. We prototyped our own mechanisms—clever, but why reinvent the wheel?

Then we discovered Falcam's Maglink system.

A Year of Real-World Testing

The manufacturer's specs were impressive—132-pound load capacity, anti-mistouch design, extensive testing. But specs don't carry your camera through real life. So I volunteered my own gear as tribute.

For the past year, I've used our prototype as my only camera strap. It's been with me scrambling over rocks in Yosemite, surviving salt spray and rough boat rides along Kauai's Napali Coast, and enduring twelve-hour wedding shoots with constant movement. From product shoots that required switching between tripod and handheld dozens of times per session, to daily carry with my Fujifilm X-E4—this strap has proven itself in every scenario imaginable. I even tested it with my GFX 50R and heavy glass. After the first few days, I stopped thinking about security entirely. It just worked.

What This Actually Means for Your Photography

Swap Between Cameras: With two adapter sets included, keep them on different bodies. Morning street photography with your X100V, afternoon portraits with your full-frame. One strap, multiple cameras, zero hassle.

Change Your Look: Own multiple straps? Keep adapters on all of them. Black leather for professional gigs, tan for casual shoots. 28" for street, 38" for comfort. Mix and match instantly.

Work How You Want: Tripod work, studio sessions, or just setting your camera on a table—remove the strap completely and your camera is clean and uncluttered.

Built on a Foundation of Success

This isn't a new product—it's an evolution of our best-seller. The Evergreen Minimalist Leather Camera Strap has found its way onto over 12,000 cameras worldwide. It's become something of a cult favorite among photographers who appreciate:

• Premium genuine leather that ages beautifully
• Hand-stitched wax thread construction
• Slim 0.6" width that doesn't dominate
• Microfiber suede backing for all-day comfort
• The perfect balance of minimal design and maximum function

We didn't change any of that. We just added the freedom to remove it instantly.

Why Two Adapter Sets Is Non-Negotiable

We could have included one adapter set and called it a day. But that misses the point. The magic happens when you have adapters on multiple cameras, or multiple straps, or both.

Think about it: You've invested thousands in camera bodies. You shouldn't have to choose which one gets the quick-release. With two sets, you don't.

The Freedom to Choose

At its heart, this innovation is about options. Not everyone needs a strap all the time. Not everyone wants to go strapless. But everyone should have the choice, and that choice should be instant, secure, and simple.

No more planning ahead whether you'll need a strap. No more living with compromise. No more fighting with split rings.

Just photography, the way you want to shoot it.